Why you SHOULDN’T start a business
Truth from a $100K Agency Owner
The Coin Toss
Imagine this: You can flip a coin for a wish.
Heads, you get your heart’s desire.
Tails, you get the exact opposite.
Would you risk it?
That’s the entrepreneur’s daily grind.
You dive into the deep end, but you never really know if you’ll swim or sink.
Every decision is a toss-up between success and setback.
The Online Illusion of Ease
Scroll through any social media feed, and you’ll see it — stories of people pulling in $30K a month, just by following a simple ABC strategy.
But let’s cut through the noise.
These stories? They’re sensationalized, designed to make the grind look like a graceful waltz.
Alex Hormozi’s “$100M Offer” sheds light on this.
He says that to make your offer irresistible, do this:
- crank up the perceived likelihood of success and the dream outcome; and,
- reduce the time delay to results and the effort required.
Notice the keywords here: perceived, dream, delay, and effort.
It’s a shiny façade, often hiding the tough, gritty reality of what building a business truly entails.
Behind the Entrepreneurial Curtain
I’m not here to call every online success story a sham.
But let’s be real: it’s rarely as easy as they make it sound.
My journey?
Over two years of heartbreak, anxiety, sleepless nights, and battling demons in my head.
Not to mention losing all your friends and enduring the badgering from your loved ones.
And this is no sob story; it’s the unfiltered truth of entrepreneurship.
Most people can’t endure even 2 months of this relentless storm.
It takes more than just grit.
It takes a certain kind of madness to keep going even when every fibre of your being screams to surrender and give up.
Money and Freedom vs. Owning a Business
Here’s the million-dollar question: Do you crave money and freedom, or is it the allure of starting your own business that’s calling you?
Because, believe me, they’re not always on the same path.
What most people want is closer to having a high-paying remote job, not a business.
Entrepreneurship isn’t a one-size-fits-all suit.
It’s a custom fit, tailored for those who can dance in the rain while weathering the storm.
So, before you take the plunge, ask yourself: Are you ready for the coin toss of entrepreneurship?
Because on this journey, the only guarantee is that nothing is guaranteed.
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