5 Steps to a $100K Business
The 2024 Blueprint for Freelancers & Agency Owners
Introduction
It’s 2024, and if you’re ready to see those 6 figures in your bank account, I’ve got a game plan for you.
This isn’t about overnight success.
It’s about smart, strategic moves that will set you up for a phenomenal year.
And it’s just 5 steps.
1. Find Your Ideal Client
Quality clients are not just good for business; they’re good for your soul.
I mean, red-flag clients are so 2023!
Start by identifying what makes a client ideal.
Examples:
- Ability to pay
- Alignment of values
- Fulfilment from serving them
Next, score past clients from 1–10 for each factor identified.
Those who have high scores are your ideal clients.
Treat them well and keep in touch.
High-quality clients elevate not just your income but your entire business ethos.
2. Refine Your Messaging
Your digital presence is your magnet.
Sharp, focused messaging cuts through the noise and speaks directly to those you want to serve.
Here are 2 parts to define your messaging:
The What and How
What can you help others achieve and how?
The key here is to make a promise that resonates.
Simply list your flagbearer’s desires and pain points to kick off your brainstorming process.
Example: “Charge higher prices without working more through personal branding.”
The Emotional Why
Many others can do what you do.
But why you do what you do is unique to you.
If you had to encapsulate your beliefs in one powerful statement, what would it be?
Example: “Your business should grow your life, not just your wallet.”
Refine your messaging by weaving these 2 elements together.
And move on to the next step.
3. Your Content
Content that aligns with your messaging acts as a beacon, drawing in the right audience.
Before you hit Publish, filter your content through your messaging.
Does it align with the promise?
Does it resonate with your Why?
If the answers aren’t Yes and Yes, revise the content.
Then, start a 30-day challenge focusing on your new messaging.
You’ll attract ideal clients while reaffirming your authority to your existing audience.
4. Craft Your Offer
We often hear that your offer needs to be irresistible.
But what exactly is an offer?
Think of it as a journey to a solution.
It has to feel achievable, be priced right, and sound proprietary.
There isn’t a set process to craft an offer.
And there shouldn’t be.
It largely depends on your services, experience, and ideal client.
Here are some things to keep in mind when crafting an offer:
- The more personalised, the higher you can charge.
- Focus on value, not deliverables.
- Have a step-by-step process.
Just remember that your offer is the journey to the promise you make.
And you’re good.
5. Sell Your Offer
How you sell shapes the calibre of clients you attract.
After 1 month of content with new messaging, start talking about your offer.
- Sell without shame.
- Create scarcity in your marketing.
- Add a filter to your sales process.
The biggest downfall of service providers like you and me is wasted time.
Don’t entertain everyone interested in your offer.
Either:
- Offer paid consultation; or
- Offer free consultation with a qualifying questionnaire.
Conclusion
With this 5-step plan, you’re not just chasing numbers; you’re building a sustainable, fulfilling business.
2024 is your year to shine.
It’s time to turn those aspirations into achievements.
- Power Hour Call: Ask me anything you can fit into an hour. From diagnosing your business or getting in-depth advice for your content, go from feeling lost to gaining clarity.
- SIGMA™ Programme: This comprehensive 1-to-1 interactive workshop will provide you the system I used to grow from $6,000 to $120,000 in income. It has been rated 5/5 by past participants.